The Narrative Quotient

The Narrative Consistency Check

Five questions to see whether your business is still describing the company you are today.

The five questions

You do not need a branding workshop to start noticing a messaging gap. Open your homepage and your founder LinkedIn profile, then answer these questions as a first-time buyer would.

  1. Can someone unfamiliar with the company explain what you sell in one sentence?

  2. Does your founder’s LinkedIn describe the same value as the company website?

  3. Does your current positioning reflect the products and services you actually sell today?

  4. Can you identify one credible reason a buyer should choose you over alternatives?

  5. Do the main messages in your pitch, website and social presence support each other?

How to read your answers

If you hesitated on several questions, you may have a message worth examining before producing more content. This is a self-check, not a diagnostic score or a substitute for interviewing real buyers.

You can use these questions in your next team meeting. If you want an independent outside view, request a two-page Outside Read.

Request your Outside Read