AI Visibility & Narrative Authority

Your buyers ask
AI first. Make sure
it recommends you.

When someone asks ChatGPT, Gemini, or Perplexity who's best in your category, a shortlist forms before you're ever in the room. The Narrative Quotient makes you the brand AI names — by earning the authority AI is trained to trust.

Get Your AI Visibility Baseline Book a Call
1st

AI is the new first filter. The shortlist forms before your sales team is ever involved.

35+

Tier-1 publications placed in a single coordinated launch. The authority AI trusts.

1 rule

Citability is infrastructure, not decoration. And it compounds like equity.

True Beacon· Rebel Foods· Euler Motors· Mintel· InFeedo· Valueonshore Advisors· Chegg India· UFlex Group· Purple Quarter· Spatial Access· LearnApp· Slay Coffee· True Balance· Neuberg Diagnostics· Orchid International Schools· 1K Kiraana· True Beacon· Rebel Foods· Euler Motors· Mintel· InFeedo· Valueonshore Advisors· Chegg India· UFlex Group· Purple Quarter· Spatial Access· LearnApp· Slay Coffee· True Balance· Neuberg Diagnostics· Orchid International Schools· 1K Kiraana·
The Shift

Most brands are invisible at the exact moment buyers decide — and they don't know it.

Your buyers have changed how they choose. Before they read your site or take your call, they ask AI. The brands it names get considered. The rest never enter the conversation. This isn't a marketing problem. It's an authority problem.

Buyers ask AI before they ask you

A CHRO, a CFO, a founder — they open ChatGPT and ask "who's the best in this category." A shortlist forms in seconds. If AI doesn't name you, you're not on it, and you'll never know what you didn't get invited to.

Trusted by customers, invisible to AI

Awards, reviews, analyst recognition, market share — none of it guarantees AI recommends you. We've watched Gartner Customers' Choice winners go completely unnamed. Awareness and citability are two different assets.

AI cites authority, not ads

AI doesn't read your homepage and decide you're credible. It repeats what trusted third parties already say about you. That's earned authority and narrative — not keywords. It's the lever an SEO firm can't pull.

The Method

The Citability Framework

A measurable system that moves you from invisible to recommended. We start with hard numbers, fix the story AI can't read, earn the authority it trusts, then prove the lift. No guesswork, no spray-and-pray.

01

Baseline

We run a 50 to 100 prompt panel across every major AI engine — the real questions your buyers ask — and score where you stand: mention rate, recommendation rate, share of voice against competitors, and how accurately AI describes you. You see, in black and white, exactly where you're invisible.

02

Architect

We rebuild the narrative so AI can describe you correctly, consistently, and in the language your buyer actually uses. The story that lives in your founder's head becomes the story machines and humans can both repeat.

03

Earn

We place your story in the credible, third-party sources AI is trained to trust — the Tier-1 press and authoritative coverage that turns a brand from unknown into citable. This is the lever only a PR strategist can pull.

04

Measure

We re-run the same panel and show the lift in your AI Share of Voice. The before-and-after is your proof — not a feeling, a number you can take to your board.

SEO firms optimize your pages.

The Narrative Quotient earns the authority AI trusts.

SEO firms can't earn you credibility. PR firms don't engineer it for how AI reads. We sit at the intersection — the only place this work actually gets done.

Jaspreet Kaur — Founder, The Narrative Quotient
12+

Years at the intersection of strategy & narrative

About Jaspreet

Strategy is my language.
Story is my medium.

I spent over a decade earning Tier-1 coverage for some of the most complex brands in finance, tech, food, and manufacturing — Bloomberg exclusives, simultaneous 35-publication launches, partnership announcements that reached 77 million readers in a day.

Then the buying journey changed. Now the first decision happens inside an AI engine, and the brands that win are the ones AI is trained to trust. That trust is built exactly where I've always worked: in earned authority and precise narrative. The Narrative Quotient turns the discipline of credible press into the thing that makes AI recommend you.

I'm a strategist who stays close to execution. The gap between great strategy and effective execution is where most narrative work breaks down. I stay until it works — until the number moves.

01

Evidence before opinion

Every engagement starts with a measured baseline, not a hunch. The data tells us where you stand before we change a thing.

02

Earned, not bought

AI trusts credible third parties, not ads. I build the authority that actually moves your visibility — the kind that compounds.

03

Strategist + executor

I don't hand off a deck and disappear. I stay until the narrative lands and the Share of Voice number actually rises.

"Citability isn't a nice-to-have.
It's infrastructure — and it compounds like equity."
— Jaspreet Kaur, The Narrative Quotient
Proof

The authority AI is trained to trust

Tier-1 earned media across finance, tech, food, and global manufacturing. This is the credibility that makes AI repeat your name — and the track record behind the Citability Framework.

Wealth Management · Fintech
True Beacon

"In a trust-driven category, your first impression is your only impression."

Public Relations Investor Comms
The Challenge

True Beacon, co-founded by Nikhil Kamath and Richard Pattle, needed to build brand authority and leadership credibility among India's ultra HNI segment — before the market had time to form its own narrative.

The Approach

A "white noise" strategy: concentrated, big-bang awareness across 35+ Tier-I publications simultaneously — Economic Times, Mint, Bloomberg Quint, CNBC-TV18, Reuters, Forbes India — creating the impression of ubiquity in a compressed window.

Financial Advisory · B2B Consulting
Valueonshore Advisors

"Blending experience and agility for focused business impact."

B2B Communication Public Relations
The Challenge

Research across 6 cities and 2 global markets — 90 CXOs, 120 journalists — confirmed near-zero recall and absent thought leadership among CFOs, CEOs, and M&A decision-makers.

The Approach

A research-first integrated strategy built around "Focus on first impressions." Full mix: messaging architecture, LinkedIn leadership, authored articles, sectoral reports, webinars, corporate video, and a quarterly newsletter across 6 Indian cities and 4 international markets.

Edutech · Product Relaunch
Chegg India

"#AllNewChegg — a community moment, not a press release."

Public Relations Influencer Marketing
The Challenge

Drive awareness and adoption of a relaunched platform among a fragmented community of 1.7–1.8 lakh Subject Matter Experts who had little awareness of the revamped offering.

The Approach

Three-phase integrated campaign: beta whisper (20k–30k SMEs) → full #AllNewChegg announcement → quarterly feedback loop. Annual content engine: 12 interviews, 24 Tier-I stories, 8 bylines, 72 emailers, 96 short videos, 120 posts.

Electric Vehicles · Automotive Tech Startup
Euler Motors

"A Tesla born out of India. Transforming Indian auto from ICE to EV."

Investor Comms Public Relations
The Challenge

Simultaneously convince investors this was the right bet in India's nascent commercial EV market, and convince logistics operators that Euler could double their savings — two audiences, two narratives, one coherent brand.

The Approach

Dual-track "rising tide" strategy: investor narrative built on BS-VI tailwinds, 53.64% CAGR, and leadership pedigree (Tiger Global, Flipkart). Brand narrative built on IP leadership and commercial EV frontrunner positioning. Placed in Mint and VCCircle.

Food Tech · Global Partnership Announcement
Rebel Foods × Wendy's

"When a US brand enters its most ambitious global market, the story has to land everywhere at once."

Public Relations B2B Communication
The Challenge

The world's largest cloud kitchen operator — Rebel Foods (Sequoia, Goldman Sachs-backed) — needed to announce a strategic partnership with US fast-food chain Wendy's to open 250 cloud kitchens across India. Described by Wendy's as "the largest such deal for the company across global markets," the announcement had to break through COVID-era noise and land with authority in both Indian and international business media simultaneously.

The Approach

A single-day coordinated announcement across India's top-tier financial and business press — Economic Times, Financial Express, Mint, Business Standard, The Hindu Business Line, CNBC TV-18, ET Now — paired with an international wire strategy that secured Bloomberg coverage reaching 77M+ readers. The narrative framing: Rebel Foods as "the AWS of restaurants," positioning them not just as a food company but as infrastructure for global QSR expansion.

HR Tech · B2B SaaS · Enterprise
inFeedo (Amber)

"Enterprise HR tech that needed a human story — not another product pitch."

B2B Communication Public Relations
The Challenge

inFeedo's AI engagement bot Amber served global enterprise clients — Puma, PepsiCo, and companies spanning 15+ countries — but operated in a crowded HR tech market where every vendor claimed to "improve employee engagement." The challenge: position Amber as a strategic intelligence layer for leadership, not just another SaaS tool, and build founder thought leadership in a category dominated by much larger incumbents.

The Approach

Narrative engineering at two levels. Interview architecture that gave the founding team a credible, non-generic voice in the global remote work conversation — translating product features into human outcomes. Press release strategy for enterprise partnerships (including Evalueserve, a Fortune 1000 analytics partner) that led with organizational impact rather than technology specs, securing placement across HR and business media across India and the US.

Global Manufacturing · Sustainability Narrative
UFlex Group

"Turning the industry's biggest liability into its most compelling leadership story."

Public Relations
The Challenge

UFlex — one of the world's largest flexible packaging conglomerates, serving P&G, PepsiCo, Coca-Cola, Johnson & Johnson, Nestlé, and listed on BSE and NSE — faced a defining narrative challenge: 40% of all plastic used globally is in the packaging industry, and the category was under fierce regulatory and public scrutiny worldwide. The Vice Chairman and CEO of Flex Films International, US-based Anantshree Chaturvedi, needed to be positioned as a credible sustainability voice ahead of aggressive global expansion.

The Approach

A Bloomberg exclusive pitch strategy that reframed the narrative from industry liability to innovation leadership. Rather than defending plastic, the story positioned UFlex at the frontier of sustainable packaging — R&D breakthroughs, ISRO-certified films, US Patents, IIoT-enabled manufacturing — making the case that responsible packaging, not anti-packaging, is the only viable path forward. Secured exclusive interview access for Bloomberg with the Vice Chairman.

Work With Me

Two ways to work
together.

Every engagement starts with a measured baseline. You see exactly where you stand in AI search before we change a thing — then we go earn the authority that moves it.

Start here · Founding rate

Citability Baseline + Architecture

The diagnosis and the blueprint. We measure where you stand across every major AI engine, then hand you a corrected narrative and authority architecture your team can act on.

  • Full baseline across ChatGPT, Gemini & Perplexity
  • Competitive Share-of-Voice analysis
  • A precise diagnosis of where your story breaks
  • Corrected messaging & authority architecture
  • The two highest-leverage moves to get cited

Delivered in 2–3 weeks

Founding-client rate, in exchange for a testimonial and case-study rights. Standard rate thereafter.

The Lift

The Earn Program

Custom

The work that moves the number. Ongoing earned-authority execution that places your story in the sources AI trusts — then proves the lift in your AI Share of Voice.

  • Everything in the Baseline + Architecture
  • Earned-media & thought-leadership execution
  • Placement in the Tier-1 sources AI is trained to trust
  • Quarterly re-measurement of your AI Share of Voice
  • Deployment support until the number moves

Ongoing · scoped to your category & goals

Remote-first. AI search has no borders, and neither does this work. The Narrative Quotient partners with scaling companies worldwide.

What to know before we talk.

What exactly is "citability"?

+
It's whether AI engines name and recommend you when a buyer asks about your category. AI builds its answers from sources it trusts. Citability is the work of becoming one of those sources — clearly described, consistently, in the places AI is trained to read.

Will this guarantee I get recommended by AI?

+
No one honest can guarantee an AI output. What I can do is measure exactly where you stand, fix the narrative and authority gaps that keep you invisible, and re-measure to prove the movement. The Baseline shows the problem. The Earn Program moves the number. You'll always see the data.

How is this different from SEO?

+
SEO optimizes your own pages for search rankings. Citability is about being cited as a trusted source inside AI's answer — which depends on what credible third parties say about you, not on keywords. It's earned authority plus narrative, engineered for how AI reads. An SEO firm can't earn you that authority.

How do engagements start?

+
With a 20-minute call — no pitch. I'll show you a quick read of how you currently appear when buyers ask AI about your category, and whether the full Baseline is worth your while. Book one below.
Book a Call

See how AI sees
you — in 20 minutes.

The best engagements start with a look at the data. I'll show you a quick read of how your brand currently shows up when a buyer asks AI about your category — and where the gap is.

No pitch, no pressure. If I'm not the right person, I'll tell you honestly and point you in the right direction.

See where you stand in AI search right now

Understand why AI names some competitors and not you

Walk away with at least one move you can make immediately

20-Minute AI Visibility Read

Free. No pitch. We'll look at how AI currently answers when your buyers ask about your category — and you'll leave with at least one thing you can act on immediately.

  • See how AI describes you today
  • Spot the competitors winning the answer
  • Get your first move toward getting cited
Book Your Free Read

Opens Google Calendar booking — pick a time that works for you.